Jean-Charles Boisset is not your average winemaker.  He’s a winemaker with inimitable style, and he has curated some of his favorite things and put them on offer at the JCB Tasting Salon and Atelier in Yountville, California.

JCB Tasting Salon in Yountville, California.
JCB Tasting Salon in Yountville, California.

And the glamorous and decadent JCB tasting salon is not your average tasting room, either.  The room sparkles as brightly as the JCB bubbles, punctuated by a glorious chandelier over a gigantic extended table in the center of the room.  The myriad of gilded mirrors hung upside down on the ceiling set off the scene, including the Surrealist Boutique glimmering with fine luxury products such as JCB’s custom designed jewelry and L’Agent Provocateur lingerie (yes, you read that right).  It might take a moment or two to adjust yourself to the sensory overload  – and I suggest you have a glass of bubbles while you do.

JCB comes from a French wine-making family in Vougeot, Burgundy where he grew up learning the business before he brought his skill, taste, and savoir-faire to Napa Valley.  He owns several wineries in the area and JCB Tasting Salon and Atelier is his latest venture.  He has pulled it off with aplomb.

The Atelier houses a highly curated array of cheeses, meats, and other gourmet products that originate from Italy, France, and other prime spots for gourmet food, including Northern California.  There is no way you can leave JCB without making a purchase in The Atelier – it’s just all so tempting.

A lower caliber selection of wine might get lost in the extravagance of it all, but instead, the wine – and especially No. 69, a rosé brut based exclusively on pinot noir – accentuates the sumptuousness surrounding you.  Or does the room accentuate the wine?  Either way, it’s a gloriously unforgettable wine-tasting experience.

The JCB Tasting Salon and Atelier by JCB are open daily from 11 a.m. to 7 p.m. at 6505 Washington St, Yountville. For tasting reservations or further information, contact them at (707) 934-8237 or at

Atelier by JCB's display of gourmet cheeses from around the world.